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How often do you come in contact with the work of a designer?
At virtually every moment that you are awake!
Designers have an impact on nearly every object made and sold in the world. Because the world outside your door is based on the ebb and flow of products and is exceedingly visual, most companies rely on some form of designer to create and maintain their brand image -- from the product design, to the packaging, to the marketing, even up to the design of the corporate office. “Good” design has tangible results - higher sales, better customer feedback, better standing in the business community -- and as such many designers are highly sought after.
What are some different types of designers? Graphic designers create corporate logo systems, product packaging, and advertisements, and work closely with art directors and marketing managers to create visually appealing printed and online media that will attract customers.
While graphic designers work mainly in two-dimensional images that can be printed, architects and interior designers work in 3D -- creating our built environments - from skyscrapers, to residences, to train stations, they are responsible for choosing everything from the building materials, paint colors, to lighting, and ensuring the safety of all who enter.
Industrial designers also work on a large scale, creating consumer products such as toys and automobiles. A fashion designer created the clothes you are wearing, and visual designers created the displays in the store where you bought those clothes.
Consider this scenario: While reading your Sunday paper, you come across a store circular -- your favorite retailer is having a sale! So you get in your car and drive to the store, where all the sale items are lavishly displayed with big signs screaming “50% Off!” You buy a pair of jeans -- you can’t resist.
That circular? Created by a graphic designer to entice you to go to the sale. Your car? Dreamed up by an industrial designer who worked with the manufacturer to create a new, faster model. The store? Built by an architect, keeping in mind the function of the space. The displays? Created by a visual designer whose objective is to move that sale merchandise out of the store. And finally, those jeans? Created by a fashion designer, who knew, based on the cut and fit, that they would be irresistible!
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